Resources
Everything we know, written down.
The method is not a secret. If you want to run this yourself, everything you need is here. Nothing is gated, and nothing asks for your email first.
Technical GEO
Crawlability, structured data, feeds and the machine-facing files. The part that is engineering, not opinion.
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Content for GEO
What to write, at what depth, in what structure, so an engine can retrieve it and safely quote it.
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Being mentioned in sources
The highest-leverage work is usually on pages you do not own. This is how you get onto them.
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Product knowledge
How Alethia works, in enough detail that you could argue with it.
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Comparison
Honest comparisons, including the cases where we are not the right answer.
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Case studies
What actually happened, per product, measured against controls.
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Latest
New this month.
Product schema answer engines can actually read
Attribute coverage, offers, reviews and FAQ markup, plus the validation step most stores skip.
Write for retrieval, not for word count
Chunk structure, question-shaped headings, and why specifics beat positioning language.
Listicles are the most retrieved format in practice
Why buying guides carry disproportionate weight, and how to get into them without paying for placement.
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