Made for leading shopify brands

The AI Native GEO Platform Shopify Stores use to get more sales from ChatGPT.

Alethia helps your team find the biggest opportunities, make improvements inside Shopify, and measure what changes in traffic and sales.

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Trusted by brands building their future in AI search.

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Outcomes

With Alethia, you get more recommendations, more traffic, more sales.

More AI Recommendations More AI Traffic More Agentic Sales

Get recommended

Get named when customers ask AI what to buy

See how often each product is recommended, where you sit in the answer, and which competitors are taking the shortlist spot instead of you.

Recommendation share · 30 days10 prompts

Charles Tyrwhitt9 of 10

Brooks Brothers7 of 10

Braxton black dress shirtYou6 of 10

UNTUCKit5 of 10

Kelsey chinoYou0 of 10

Turn answers into visits

Turn AI recommendations into Shopify traffic

Follow the path from an AI answer through to a session on your store, so you can see how much of the recommendation actually converts into a visit.

Recommendation to visit · 30 daysAgentic

AI recommendations1,842

Customer discovery610

Product pages opened480

Sessions on your store+63%214

Measure the revenue

See the orders and revenue AI actually sends you

Agentic is a sales channel in your own Shopify reporting. We baseline it in week one and are measured against it, so the result is read in your admin, not ours.

Sales by channel · 90 daysShopify

Online Store$184,220

Point of Sale$41,905

Shop$12,440

Agentic38 orders$9,318

Illustrative view of the Alethia dashboard. Your figures come from your own catalogue and Shopify reporting.

Built for the people behind the products

You know why your products are worth choosing. Help more shoppers see it.

When a shopper asks an assistant what to buy, it names three to five products. Alethia makes sure The details that make your products different should be part of the answer when someone asks AI what to buy.

Alethia helps your team bring those details forward, reach new customers, and build a growth channel around the brand you’ve already built. is one of them, product by product, week after week.

ApparelMade in the studio

Product level, not brand level

This product, this question, this competitor, this missing piece, and the change that fixes it.

Ceramics

Coffee

Nothing publishes without you

Read access when you connect. Write access one approved change at a time, every change logged.

Proven in your own Shopify numbers

Every result measured against products we deliberately left untouched, then followed through to sessions and orders in your agentic sales channel.

A florist arranging flowers at her table

Flowers and gifts

End-to-end GEO, connected to Shopify

A clear path from opportunity to action to growth.

Bring your AI visibility, growth opportunities, next steps and results into one workflow. Your team can see where to focus, put improvements into action, and use what it learns to decide what comes next.

One workflow, four stages

01See the opportunity
02Decide what to change
03Do the work in Shopify
04Learn what works

01See

See where your brand could grow in AI

See when your brand and products are recommended, where competitors appear, and which buying questions you're missing. Compare your current visibility with estimated traffic and revenue opportunities, so your team knows where to focus.

Brand and product visibility
Competitor comparisons
Opportunity estimates

Recommendation share · 30 days Live

Your brandYou 42%

Competitor A 61%

Competitor B 55%

Competitor C 31%

Buying questions missed 18 of 46

Estimated sessions +2.4k / mo

Revenue opportunity Ranged with assumptions

Illustrative example. Your figures come from your own catalogue and store.

02Decide

Know which change to make next

Why isn't this product being recommended? Investigate the product information, content and sources behind the answers. Get a prioritized plan of what to improve, why it matters, and where to start.

Product-level diagnosis
Prioritized actions
Supporting evidence

Product diagnosis

? Why isn't the Merino Crew Sweater being recommended for “warm sweater that isn't itchy”?

Fabric composition is missing from the product page Assistants cannot confirm the wool grade, so they recommend a competitor that states it. Product data
No answer to the itchiness question anywhere on the site Three of the five engines quote a review site instead of you. Content
Two cited sources list an older product name Worth correcting, but it is not what is holding the product back. Sources

Prioritized plan

Add fabric and care attributesHighest impact
Write the comfort and fit answerHigh
Request the two source correctionsLater

Every finding links to the answer and the source it came from.

03Do

Get the work done in Shopify

Turn your priorities into better product pages, richer product information and useful buying content. Built-in tools help your team prepare improvements and apply supported changes inside Shopify, with your approval before anything goes live.

Product content
Attributes and structured data
Shopify implementation

Merino Crew Sweater · draft Awaiting approval

Before

A soft, warm crew neck sweater. Perfect for layering all winter. Available in four colours.

Prepared for approval

A crew neck in 19.5 micron merino, fine enough to wear against the skin without itching. Machine washable at 30°C. Mid-weight at 280 gsm, so it layers under a coat.

fabric.composition
fabric.micron
care.instructions
weight.gsm
Product schema

Nothing publishes on its own. Four changes are ready for your review.

Supported changes write back to Shopify. Everything else stays a draft.

04Learn

Build on what works for your brand

Follow changes in AI visibility alongside your Shopify traffic and sales. Build a growing record of the actions, sources and product details associated with better results, so each new recommendation draws on what happened before.

Ongoing measurement
Change history
Brand-specific learning

Visibility vs Shopify sessions Tracking

AI visibility
Shopify sessions from AI
Change published

12 Mar Fabric attributes added4 products · approved by Mira
19 Mar Comfort and fit answer published Now cited by 3 of 5 engines ↑ first citation in 6 days
02 Apr Source correction acceptedOlder product name removed from two guides

Every action is graded afterwards against untouched control products.

Measure → decide → do → learn, then back to the top Every outward change waits for your approval

Where the sale now starts

Your store on one side. The answer on the other.

A shopper asks an assistant, gets a shortlist of three, and clicks one. Alethia works on the gap between the two screens, until your product is in that shortlist.

NORTHFIELDNew inShirtsKnitwearJournal

The all-day dress shirtShop the collection

Named 6/10Black dress shirt$128

Not namedWhite oxford$98

Not namedLinen camp collar$110

Named 1/10Merino overshirt$165

aAI assistantShopping answer

Here are the ones worth a look, based on fabric, fit and reviews:

Brushed poplin oxfordWrinkle-resistant, 40-wash tested

$96

Garment-dyed camp collarLinen blend, relaxed fit

$118

Merino travel shirt17.5 micron, odour resistant

$155

Your store: not named yet

The shelf is moving

Shoppers are already asking. Someone is being named.

7×Growth in AI-driven traffic to Shopify storesShopify · verify before publishing

900M+People using AI assistants every weekPlatform reporting · verify

40%Now use AI somewhere in product discoveryIndustry survey · verify

88%Of Shopify brands never surface in an AI recommendationAlethia audit sample · verify

Made by real people

Small teams. Great products. No time for a new channel.

Get your free audit →

ApparelShot on a phone, sold worldwide.The product page is great. The five pages AI reads about it are not.

CeramicsHandmade, and invisible to AI.Gift guides decide who is named. Getting into them is the work.

CoffeeRoasted this morning.Tasting notes and origin written so an assistant can quote them.

BeautyEvery order, packed by hand.Reviews and ingredients structured so the answer can trust them.

Products, not just prompts

Built around your products, not just your prompts.

Most GEO tools track prompts and hand you a brand-level score. That tells you that you are mentioned.It does not tell you which product is losing, or what to do about it.

Shopify products and SKUs → AI recommendations → competitors → AI traffic → orders → revenue. Every number ties back to a product you actually sell, not a prompt you happen to track.

How the diagnosis works →

Why isn't this product being recommended?

“Best black dress shirts for men under $150?”

Product

Braxton black dress shirt, $128

Your position

Not named in 8 of 10 questions

Named instead

Charles Tyrwhitt, Brooks Brothers, UNTUCKit

Missing attribute

Fabric composition and weight

Missing source

Absent from the two guides cited most in this category

Recommended action

Publish the fabric spec as structured data, then pitch the two guides

Expected impact

High, for this product

See yours →

Agentic commerce

AI is becoming a new way people buy.

Customers are asking AI what they should buy, which product is best, which one is right for them, and where to buy it. They are getting three to five answers back, and acting on them.

That makes agentic commerce a marketing channel, not another visibility metric. Shopify already reports it: open Analytics, then sales channels, and look for agentic. That number is where we start, and it is the number we are held to.

How the Shopify connection works →

shopifySearchAF

HomeOrdersProductsCustomersAnalyticsMarketing

Sales by channel Last 90 days

ChannelSessionsSales

Online Store48,209$184,220

Point of Sale—$41,905

Shop3,117$12,440

Agentic1,842$9,318

Facebook & Instagram2,004$5,110

Illustrative figures. Yours are two clicks away.

Execution

The work happens, whether or not your team has time.

Recommendations are cheap. Execution is the constraint for every merchant we speak to. Alethia prepares the work: the copy, the structured data, the supporting content, the outreach.

Before

Our classic black shirt. Great for any occasion. Slim fit.

After, drafted for approval

120s two-ply cotton, 118 g/m². Non-iron finish, slim and classic fits, 14–18½ collar. Tested for twelve-hour wear.

fabric.compositionfabric.weightfit.options

Nothing gets published before you approve it.

Read access is granted when you connect the store. Write access is granted per action, one change at a time. Every write is logged with what changed, who approved it, and what it was expected to move. If that is your first question about agents, it should be, and this is the answer.

Find

Sources and citations

Identifies the guides, comparison pages and reviewers that shape answers in your category, then writes the outreach for you to send.

Prepare

Content and structured data

Product copy, attributes and supporting content drafted from what customers actually ask, not from a content calendar.

Prove

Weekly re-runs

The same questions, the same method, every week, with untouched comparison products so a change can be told apart from noise.

See all eight agents →

Four people working together around a laptop

Small team, Berlin

Who we are

Best products deserve to be seen.

Alethia is a working with Shopify and D2C brands on one problem: getting good products named when a customer asks an assistant what to buy.

We work with a limited number of brands at a time, deliberately. The method depends on going deep on a handful of products, proving the pattern, then rolling it out across the catalogue. That does not scale by adding logos faster than we can learn from them.

Product level, never brand level only
One constraint at a time, named and sequenced
Measured against untouched comparison products
The knowledge transfers to your team
No claim we cannot evidence

More about us →

Questions

The things people ask before booking.

Still unsure? Thirty minutes on your own store answers most of these.

Book a demo →

Do you guarantee we will be recommended?

No. Nobody can, and anyone who does is selling you something. The engines change, competitors act, and answers move. What we do is improve the evidence available at the moment the answer is written, then measure what actually happened against untouched comparison products.

How do you prove it worked?

A baseline is set in your own Shopify reporting in week one, before any work starts, plus a snapshot of where your products stand on day zero. Comparison products are frozen and left untouched. If the products we worked on move and the untouched ones do not, the change is real. If both move, the engine changed and we say so.

How much of our time does this take?

One review pass and one short call a week. The work is prepared for you. On Starter your team executes against the specification; on Growth and Scale we do more of it.

How long before anything moves?

Changes on your own store can show up within a few weeks. Supporting sources take longer, because somebody else has to publish them. We report those separately so you can see which is which rather than one blended number.

We already do SEO. Is this the same thing?

Related, not the same. Show us a query where you rank first on Google and we will show you the same question in ChatGPT and whether you are named. The gap between those two is the whole business.

Could our developer just build this?

They can build a dashboard in a few weeks. What they cannot build quickly is the record of what actually moved across your catalogue over a year, and they are not going to run a weekly change programme on top of the roadmap they already have.

What happens to our data if we leave?

You keep everything published to your store, because it is your store. We export the findings and the history on request. There is no lock-in mechanism in the product.

Which engines do you cover?

ChatGPT, Perplexity, Gemini, Claude and AI Overviews, re-run on the same schedule so comparisons hold. Coverage by plan is on the pricing page.

Resources

Everything we know, written down.

The method is not a secret. If you want to run this in-house, start here.

Browse all resources →

GEO knowledge

See how AI is selling your products.

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